Spesa delle famiglie per fine anno
Household spending by the end of the year a forecast of an? INCREASE? of 60 billion purchases!
The 2nd Censis-Confimprese Report, realizzato con il contributo di Nhood, highlights rather optimistic data, despite the general atmosphere in Italy is - these are the writer's impressions - even worse than last year.
Household spending will exceed € 1,000 billion at the end of 2021 after + 14.2% in the second quarter (with a clear turnaround compared to the -5.4% recorded in the first quarter), this year consumption will increase by 60 billion compared to 2020.
The desire for physical retail channels is growing: the 65% of Italians wants to return to the shopping squares.
The return of Retail in (STORE)
The "Rebound" consumption will be favored by the tiredness of Italians, forced into their homes for too long and now saturated with an overabundance of digital interactions in their lives.
The 51.9% no longer tolerates remote meetings for work, study or interpersonal relationships.
The 52.8% believes that digital is excessively present in their lives and that now there is a need for a rebalancing with the physical world.
The 65% (77.4% among young people) wants to return to spend time outside the home to meet friends, eat together, have fun, go shopping.
Impatience with bans and remote life will push retail upwards!
By reducing the use of eCommerce!
Women (67.6%) and wealthy people (69.8%) say it more. Normality for Italians is also made up of physical shopping, from which they derive emotions and well-being.
So now it's up to the Points of Sale to reorganize, presenting themselves in an appropriate, modern, and innovative way to accommodate an estimated increase in sales of approximately 60 / 70%
